Marketing techniques (Cambrai)
The department trains 300 students per year, both full-time and on a work-study basis, who are involved in all stages of marketing a good or service: market research, sales, marketing strategy, sales communication, negotiation, customer relations.
One goal: student success
A pedagogical team (excluding temporary workers and professionals) and technical team of 10 people accompanies and supervises students during their course at the IUT.
The teaching provided by permanent and part-time staff is based on partnerships with the industrial and socio-economic world. Students complete at least 22 weeks of internship in initial training, or follow their training in alternating years. They can also benefit from an international experience that allows them to develop linguistic and intercultural skills, through a semester of study or an internship abroad. The student is versatile, autonomous and progressive
.Les compétences en B.U.T. TC Cambrai | Techniques de Commercialisation
Professional training offer in Marketing Techniques
4 courses are open in B.U.T. TC, after a technological or general BAC, 1 course is accessible in professional license after a BAC+2. The courses cover the sectors of activity related to the professions of sales, marketing and communication.
At Cambrai, in addition to connected commerce, students are made aware of the CSR dimension of the company and the challenges of sustainable development : eco-responsibility, solidarity, ethics, are strong axes of the training.
Parcours en B.U.T. TC Cambrai
4 parcours sont ouverts en B.U.T. Techniques de commercialisation Cambrai (TCC)
Marketing digital, e-business et entrepreneuriat
Ce parcours forme aux activités commerciales digitales en développant des compétences dans le pilotage et la gestion de ces activités, et dans le développement de projet commercial digital.
Business international : achat et vente
L’objectif est de former au marketing et au commerce en développant des compétences stratégiques et opérationnelles dans un contexte international.
Business développement et management de la relation client
Ce parcours porte sur le développement de l’activité commerciale tout en veillant à la satisfaction client pour bâtir une relation durable.
Stratégie de marque et événementiel
Ce parcours prépare aux métiers du management de la marque et de l’événementiel dans tout type d’organisation.
Les études se déroulent sur le campus de Cambrai
Le campus est situé à proximité du centre-ville de Cambrai et dispose d’amphithéâtres, bibliothèque, laboratoires, salles informatiques, restaurant universitaire, logements universitaires, gymnase.
Graduates of the Marketing Techniques program work in a wide variety of occupations
The courses offered in TC allow graduates to practice various professions : Web marketer, online project manager, e-commerce manager, negotiator, export salesman, web referencing manager, traffic manager, e-business consultant, media channel development manager, export zone manager, e-CRM product manager, customer manager, department manager, real estate negotiator, sales assistant & purchasing department, event organization consultant, corporate communication manager, insurance broker, product manager,...
What professions to pursue after the IUT ?
Marketing, eCommerce, customer relations, commercial communication
